Why Is It Called Lululemon? The Story Isn’t What You Think
You have probably said it a hundred times without a second thought: loo-loo-LEM-on. Three Ls, a bouncy rhythm, and no obvious meaning. It is not a place, a yoga term, or a founder’s surname. So why would a Vancouver apparel company choose it? The answer starts with a skateboard brand and a hunch about Japanese shoppers, not with yoga. There is also a grammar twist that trips up even confident English speakers. The Short Answer Lululemon was named by founder Chip Wilson, who built the name around the letter L. He said an earlier brand appealed to Japanese buyers partly












